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  • Writer's pictureLeo Wang

Lesson 5 in Angel Investing: Law of Attraction 

Updated: Nov 22, 2023

Original Chinese Version on Aug 28, 2013: HERE

After lessons on “independent decision-making, valuing people, an open-mind attitude, adhering to principles, and going with the flow,” let’s talk about the fifth lesson: “The Law of Attraction.”


The Law of Attraction suggests that when a person focuses their thoughts on a specific area, they will attract related people, events, and things to themselves.

In angel investing, this principle can be understood from multiple perspectives.


For entrepreneurs, a good team leader should have a strong presence that can inspire most people around them to understand, support, and even follow them. Great leaders talk about their projects and related philosophies, dreams, and beliefs as if obsessed; in the process of continually evangelizing, they gather market feedback, scout potential talent, seek investor funding, and look for media marketing support. This presence is intangible, sometimes convincing an investor to commit in just five minutes, persuading a partner to join, or a customer to make a purchase.


For investors, early-stage startups rarely have concrete data to analyze, such as market size or user metrics. Therefore, besides reading resumes and envisioning a vast future market with the entrepreneur, it’s crucial to feel this presence and see if the entrepreneur can attract and convince you.


A focused mindset can initiate positive energy, which changes the entrepreneur and their team, mobilizing everyone around to achieve their goals through positive efforts. It’s not an illusion; it’s a reality.


We are often moved not by a product but by the spirit of the entrepreneur. People resonate with those on the same “frequency,” attracting and supporting each other toward a common goal. Entrepreneurs and investors must find this “resonance” for a successful partnership. If intuition suggests a mismatch, regardless of the other’s resources or endorsements, it’s likely not the right fit, as it could predestine failure.


Remember, an unsuccessful investment can still be valuable for the lessons learned, potentially averting a more significant failure in the future. Conversely, a successful investment can have drawbacks if it leads to overconfidence in similar future ventures.


In conclusion, following one’s intuition is crucial for both entrepreneurs and investors in adhering to the Law of Attraction.

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